When it comes to home decor and textiles, attention to detail can make all the difference. Custom printed labels offer a unique way to add a personalized touch to pillows, bed sheets, and quilts. These labels not only provide essential product information but also serve as a branding opportunity for companies. In this article, we will explore the preferred materials, label dimensions, printing methods, and showcase some notable brands that use custom printed labels to enhance their home textile offerings.

Material Selection:

Selecting the right material for custom printed labels is crucial to ensure durability, comfort, and aesthetic appeal. Here are a few preferred options:

  1. Satin: Satin labels are a popular choice for their smooth texture and luxurious appearance. They offer a soft feel against the skin, making them ideal for pillows, bed sheets, and quilts.

  2. Cotton: Cotton labels provide a natural and organic look and feel. They are soft, breathable, and environmentally friendly. Cotton labels are often chosen for their eco-conscious appeal and suitability for sensitive skin.

  3. Polyester: Polyester labels are known for their durability, colorfastness, and resistance to fading. They are commonly used in bedding products to withstand frequent washing and everyday use.

Label Dimensions:

The dimensions of custom printed labels can vary depending on the product and design preferences. Here are some general guidelines:

  1. Pillow Labels: For pillows, label dimensions typically range from 1 to 2 inches in height and 3 to 4 inches in width. These labels are usually placed on the seam or back of the pillow for easy identification.

  2. Bed Sheet Labels: Bed sheet labels are often longer and narrower compared to pillow labels. They are commonly placed along the hemline or at the corner of the bed sheet. Dimensions may vary from 1 to 2 inches in height and 4 to 6 inches in width.

  3. Quilt Labels: Quilt labels offer a larger canvas for customization. Dimensions can vary depending on the design and placement. Typically, quilt labels range from 2 to 4 inches in height and 4 to 8 inches in width.

Printing Methods:

Custom printed labels can be created using various printing methods, each with its own benefits and considerations. Here are a few commonly used techniques:

  1. Screen Printing: Screen printing is a versatile method suitable for high-quality, long-lasting labels. It allows for precise color matching, vibrant designs, and excellent ink saturation. Screen printing is ideal for larger quantities and offers good durability.

  2. Heat Transfer Printing: Heat transfer printing involves using heat to transfer the design onto the label material. This method is known for its versatility, allowing for intricate details and a wide range of colors. Heat transfer printing offers excellent durability and is suitable for both small and large batches.

  3. Digital Printing: Digital printing provides flexibility and allows for customization on demand. It offers quick turnaround times, high-resolution prints, and the ability to print variable data. Digital printing is suitable for small to medium-sized orders and offers cost-effective options for short runs.

Brands Showcasing Custom Printed Labels:

  1. Au Lit Fine Linens: Au Lit Fine Linens is a renowned luxury bedding brand that understands the significance of custom printed labels. Their beautifully crafted pillows, bed sheets, and quilts feature custom labels that reflect their brand's elegance and sophistication. Au Lit Fine Linens' custom printed labels often incorporate their signature logo, intricate designs, and fabric composition details. These labels not only add a finishing touch to their products but also serve as a mark of quality and authenticity, showcasing their commitment to exceptional craftsmanship and attention to detail.
  2. CozyDreams: CozyDreams, a renowned bedding brand, utilizes custom printed labels on their plush pillows. Their satin labels feature a sleek design, including their logo and care instructions. The labels not only add a touch of elegance but also help customers easily identify their favorite CozyDreams pillows.


Custom printed labels have become an essential component of pillows, bed sheets, and quilts. By carefully selecting materials, determining the right label dimensions, and employing appropriate printing methods, brands can create visually appealing and durable labels. CozyDreams, SereneSleep, and QuiltedComfort are just a few examples of brands that effectively utilize custom printed labels to enhance their products and brand identity. As consumers seek personalization and attention to detail, custom printed labels offer a memorable and unique touch to home textiles, leaving a lasting impression on customers.

June 22, 2023 — Gabriele Limonta