Custom labels are an integral part of the fashion industry, serving as branding tools and providing essential information on garments. When attaching labels to clothing items, it is crucial to carefully consider the optimal placement to enhance visibility, functionality, and aesthetic appeal. In this comprehensive guide, we will explore the appropriate positions to sew woven and printed labels on various types of garments. From shirts and tops to pants, dresses, skirts, jackets, and outerwear, we will differentiate between different garments and provide visual examples, along with detailed explanations and practical tips, to help you achieve the perfect label placement.


Woven Labels:

Woven labels are renowned for their high-quality fabric, intricate designs, and durability. They add a touch of sophistication to clothing items and contribute to brand recognition. Let's delve into specific placements for woven labels on different types of garments, along with additional examples and tips.


  1. Shirts and Tops:

    When it comes to shirts and tops, consider the following options for sewing woven labels:

a. Neckline: Sewing a woven label on the back neck area is a classic and effective placement choice. It adds a professional touch and ensures that your label remains visible, even when the garment is worn. Labels are traditionally sewed inside the nech but on occasion can also be sewed outside (on the back of the garment)

Tip: To maintain label visibility, position it slightly above the seam to prevent it from being hidden or covered by collar folds.

b. Hemline: Attaching a woven label near the hemline (left or right) of a shirt or top can be an elegant option, particularly for longer shirts or tunic-style tops. This placement allows for a discreet display of your label and adds a unique touch to the garment.

Tip: Ensure that the label is centered and aligned with the garment's overall design to maintain a balanced aesthetic.

c. Chest: Sew the woven label on the chest just above the chest pocket to better showcase your brand.


Clothing tags sewing position



  1. Pants and Jeans:

    Woven labels can enhance the look of pants and jeans, adding a touch of branding and style. Consider the following placements:

a. Waistband: Sewing a woven label on the inside or outside of the waistband allows for discreet branding without compromising comfort. This placement ensures that your label remains visible and does not cause irritation to the wearer.

Tip: If sewing on the inside of the waistband, use a contrasting thread color that complements the label design, making it easier to locate the label when needed.

b. Back Pocket: Attaching a woven label to the back pocket of pants or jeans adds a stylish detail that catches attention. This placement contributes to the overall branding and aesthetic appeal of the garment.

Tip: Position the label towards the upper corner of the pocket for better visibility, ensuring that it does not interfere with the functionality or aesthetics of the pocket.

 Custom clothing tags sewing position_pants and jeans


  1. Hats:

    The placement of the woven label can vary depending on your preference and the hat's design. Here are some common options:

a. Front: Sewing the woven label on the front of the hat, usually centered, is a popular choice. It provides a prominent position for your brand logo or any other distinctive elements you want to showcase.

b. Back: Placing the label on the back of the hat, above the closure or strap, is another common option. This location is often used for displaying brand names or additional branding elements.

c. Side: Some hats have a side panel or a seam where a label can be sewn. This placement offers a unique positioning that can add visual interest to the hat design.

d. Inner Sweatband: For a more discreet approach, you can sew the woven label on the inner sweatband of the hat. This placement ensures that your branding is still present but not as visible to the outside world.

Labels position on hats 


Printed Labels:

Printed labels offer versatility in design, allowing for vibrant colors, graphics, and additional information. They are often made of smooth, flexible materials. Let's explore the ideal positions to sew printed labels on different types of garments, providing additional examples and valuable considerations.


  1. Dresses and Skirts:

    Dresses and skirts offer unique opportunities for label placement. Consider the following options:

a. Waistline: Sewing a printed label near the waistline on the inside of the garment ensures that the label remains hidden while providing essential brand or care information. This placement is ideal for maintaining a seamless look on the exterior of the dress or skirt.

Tip: Opt for a lightweight and smooth fabric for the printed label to prevent any discomfort for the wearer around the waistline.

b. Side Seam: Attaching a printed label on the side seam of a dress or skirt allows for a discreet yet easily visible placement. It contributes to the overall branding while maintaining the aesthetic appeal of the garment.

Tip: Align the label with the seam and ensure it lies flat against the fabric, maintaining the smooth silhouette of the dress or skirt.


  1. Jackets and Outerwear:

    Jackets and outerwear provide opportunities for creative label placements. Consider the following options:

a. Collar or Lapel: Sewing a printed label on the collar or lapel of a jacket can enhance branding and make a statement, especially on tailored or formal jackets. This placement ensures that your label remains visible when the jacket is worn.

Tip: Use high-quality stitching techniques to secure the label firmly, as the collar or lapel may experience more movement and stress during wear.

b. Lining: Attaching a printed label on the inside lining of a jacket allows for discreet branding without affecting the overall appearance. This placement offers a subtle and sophisticated touch, visible only when the jacket is unbuttoned or partially opened.

Tip: Ensure that the label is sewn securely to prevent it from shifting or bunching up when the jacket is worn or taken off.


As you should have understood by now, proper placement of woven and printed labels on clothing items significantly contributes to brand recognition and the overall appeal of garments. By strategically sewing labels in suitable positions, you can effectively showcase your brand, provide necessary information, and create a professional look. When determining label placement, consider factors such as garment type, customer comfort, and brand identity. Use the provided examples, along with the tips and considerations, as a starting point, and feel free to experiment with various placements to find the best fit for your unique clothing line or business.