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Statistics on Consumer Preferences and Environmental Impact in the Fashion Industry

Statistics on Consumer Preferences and Environmental Impact in the Fashion Industry

Sustainability is reshaping consumer preferences, with 66% willing to pay more for eco-friendly brands. In fashion, the demand for sustainable labels from materials like organic cotton is growing. Notably, 73% of Millennials prioritize sustainability in their purchases, highlighting the need for brands to adopt transparent labeling practices to build trust in a market where over 10% of global carbon emissions come from the industry.
October 08, 2024 — Gabriele Limonta
Tags: Clothing labels and sustainability Consumer preferences for sustainable products Environmental impact of fashion Sustainability in labeling Sustainable fashion